So, That Was Slightly Offensive.
Known for its popular and widespread dominance over the media world, Mac has a huge following of committed Apple consumers. Whether it’s an iPod, the iPhone, or a Mac computer, Apple has created a league that is innumerable and undeniably great. There are a vast number of factors that go into the dominance that Apple has. One of their main tactics is a strong force of varied forms of advertising. In recent years, Mac has started a campaign involving an actor playing a Mac and an Actor playing a PC. The ads are generally featured on major cable networks, all times of the day and night. However comical, the ads are mostly degrading towards PC and give them no credit. Rather than advertising the benefits of a Mac, the company has chosen to degrade the competition and present an unfair advantage over PC and it’s users.
Below is a perfect demonstration.
In my opinion, this ad stating the reoccurring problems of PC holds no merit.
Here is my letter to Steve Jobs, CEO of Apple, in concern with his extended decision in marketing.
Mr. Steve Jobs:
Recently, I have noticed a string of Mac ads that I believe to be unfair and bias. Based on several generally known ethics followed in the PR and Advertising world, there are a few guidelines not being followed. For example, promoting fair and healthy competition. In addition, if you are working to increase the public’s trust in Apple, you should probably think of a smarter method than downgrading the competition. Also, fostering informed decision making through an actual knowledge of how great Macs supposedly are would help consumers. To the PC world, Mac just seems like a bunch of haters. In the future, I would recommend a stronger consideration from your advertising department on remaining neutral and providing information for consumers to make smart decisions as opposed to being shown the bullying nature of Apple. You’re losing potential customers by campaigning with a middle school method.
Concerned Consumer,
Lisé Sanchez
In my opinion, Mac needs to discontinue the ads until they can come up with a more informative and less condescending campaign. They are losing potential customers by sending across the wrong signal. Inform consumers and let the sales do the talking.
